Privacy Policy

Forward Products (2013) Ltd (‘we’) are committed to protecting and respecting your privacy.

This policy will help you understand how we treat your personal information.

Under the General Data Protection Regulations, Forward Products (2013) Ltd is a Data Controller.

What is this Privacy Policy for? 

This privacy policy is for this website and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

This privacy policy will be updated by Forward Products when necessary, always refer to this page for the updated version. Last updated: 09/05/2018

If you have any questions please contact:

Ben Stevens at Redcliffe House, Sherwood Road, Bromsgrove, Worcestershire, B60 3DR

Tel. 01527 878348

The Website 

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK legislation and requirements for user privacy.

Information We May Gather From You 

–          Name and company name

–          Contact information including email address/ phone number

–          Demographic information, such as postcode, preferences and interests

–          Cookies

–          Website usage data

–          Other information relevant to client enquiries

–          Other information pertaining to special offers and surveys

How we use this information? 

–          To carry out our obligations and providing you with information arising out of any orders you place with us

–          For our own internal records

–          To improve the products and services we provide

–          To contact you in response to a specific enquiry

–          To customise the website for you

–          To send you relevant emails about products, services, offers and other information we think may be relevant to you

We rely on various legal bases to process your personal information.  These include (a) where the processing is necessary for us to perform our obligations under our contract with you (b) where you have given us your consent to use your personal information in a certain way and/or (c) where the processing is necessary for our legitimate interests (provided these interests do not override your privacy in any way).

Our legitimate interests referred to above are the interests of our company in conducting and managing our business to enable us to give you the best possible service and the promotion of our products.

 For example, we have an interest in making sure that our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests.

 Please also note that where we have obtained your consent for certain processing of your personal information, you have the right to withdraw such consent at any time.

 Certain personal data will be required in order to enter into contracts with us and for us to perform the services.  When asking you for personal data we will identify any such required personal data.  If you do not provide such personal data we may not be able to enter into a contract with you and/or we may not be able to successfully provide you with certain services.

 Our transactions are processed by a regulated Third Party provider, Sage Pay. You can view Sage Pay’s privacy policy here –   

Use Of Cookies 

 This website uses cookies to better the user’s experience while visiting the website. Where applicable, this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website onto their computers hard drive, they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics, which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time when it is no longer required.  We also retain your information to the extent necessary to comply with our legal obligations, resolve dispute and enforce our agreements. Every effort has been made to provide a safe and secure form to email submission process but we advise clients using the form to email us that they do so at their own risk.

This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email offer program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. This is by no means an entire list of your user rights in regards to receiving email marketing material. Your details are not passed on to any third parties but may need to be disclosed as follows:

1.         to the extent to which we are required to do so by law;

2.         in connection with any ongoing or prospective legal proceedings;

3.         in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and credit risk).

Email Mailing List 

This website operates an email mailing list program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely. No personal details are passed on to third parties or shared with companies / people outside of the company that operates this website.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list]. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

Your Rights In Relation To Your Personal Information 

You can access, correct, change, limit or delete your personal information and your contact preferences associated with your online account by going to the website or contacting us at the address below.

You have the right to request a copy of the information we hold about you.  If you would like a copy of your personal information, please email or write to us at the address below.  We want to make sure that your personal information is accurate and up to date.  You may ask us to remove or correct information you think is inaccurate. In certain situations you can ask for the deletion of your personal information.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003, subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable, clear instructions on how to unsubscribe will be detailed instead.

Controlling Information About You 

You have the right to ask us not to process your personal data for marketing purposes. To opt out of receiving communication from us, by email, post or telephone, please email: or write to us at Redcliffe House, Sherwood Road, Bromsgrove, Worcestershire, B60 3DR

To opt out of this website collecting Cookies, please activate the relevant setting on your browser to refuse the setting of all or some Cookies. Please note this may affect access to parts of this website.

External Links 

Although this website only looks to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. External links are clickable text / banner / image links to other websites.

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and Sponsored Links 

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertiser’s website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computer’s hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms 

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. Neither this website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media 

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses].

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published, many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links. 

Contacts and Complaints 

Questions, comments, requests or any complaints regarding this privacy policy should be addressed to

You also have the right to lodge a complaint with the Information Commissioner’s Office at